CAN EVENT MANAGEMENT LEGISLATION SALVAGE THE SPORTS SECTOR FROM THE BRUNT OF AMBUSH MARKETING AND THE PANDEMIC? by Ihsan Shahzad P.A & Dilshath Raihana
Author : Ihsan Shahzad P.A.[1], Student at Christ University, Bengaluru Co-Author : Dilshath Raihana[2] ,Student at Christ University, Bengaluru ABSTRACT The management of sporting events is becoming important for the event sponsors to curtail infringement of their intellectual property rights. Even though the Trademarks Act protect the logos, slogans etc. connected to the event, indirect methods of ambush marketing still threatens the rights of major sponsors. Thus the article tries…