TRADEMARK DILUTION ISSUES IN INDIA: CHALLENGES AND SOLUTIONS. by Barun Deori
Author: Barun Deori, LL.M. (2023-2024), Gujarat National Law University, Gandhinagar ABSTRACT In the world of global commerce, Trademark has always played a pivotal role in safeguarding brand identity and consumer trust. This research paper will delve into the realm of Trademark Dilution in the context of India by examining the challenges faced by businesses in preserving the distinctiveness and strength of their brands amidst a burgeoning market. Trademark dilution occurs…